Siemens has always seen itself as a pioneer – also in the field of medical engineering. An advertising brochure in the 1930s claimed: “The importance of an industrial company isn’t determined by its economic, manufacturing and marketing abilities alone, but basically by the pioneering achievements it contributes to the markets it serves.” And it added: “Pioneering work not only provides the basis for production, but also ensures a lead that benefits both the buyer and the prosperity of the factory.” In other words: The success of Siemens medical engineering has been traditionally based on its research successes and its close contacts with leading physicians and physicists.
Siemens Medical Systems plans to tout the work-flow advantages of digital x-ray technology when it begins selling two new systems that use full-field digital x-ray detectors. The Iselin, NJ, company is putting the final touches in place on its marketing plans for Multix FD and Thorax FD after the products received 510(k) clearance from the Food and Drug Administration last month (SCAN 5/12/99). Sales of the units should begin in the next several weeks.